Description

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

• Developing marketing campaigns
• Conducting research and analysing data to identify and define audiences
• Devising and presenting ideas and strategies
• Promotional activities
• Compiling and distributing financial and statistical information
• updating databases and using a customer relationship management (CRM) system
• Coordinating internal marketing and an organisation’s culture

Duties and Responsibilities

• Assembling raw footage and transferring or uploading to a computer
• Inputting sound to enhance footage, which may include selecting music and writing voice-overs
• Inputting graphics to enhance footage
• Digitally splicing film and video and synchronizing them into one rough cut file
• Improving and correcting lighting, coloring and faulty footage
• Working closely with directors to present a final product.