Description
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
- Developing marketing campaigns
- Conducting research and analysing data to identify and define audiences
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- updating databases and using a customer relationship management (CRM) system
- Coordinating internal marketing and an organisation’s culture